People ask for data, but believe in stories. Stories are things that people know, love, and remember, and when thinking about a business they know, facts and figures are secondary. Narratives can be a real asset for any social enterprise. And social entrepreneurs can use storytelling to reach out to their network of investors, customers, and other stakeholders and to gain new insights into the development of their business.
The Echo Mobile story was produced as a part of this project. It shows the enormous potential of SMS for social impact and how an SMS service is enabling this impact in Nairobi’s thriving social enterprise scene.