COVID-19 Resilience Toolkit for Start-Ups (and MSMEs)

How do we support a sustainable recovery for actors of the innovation ecosystem, who were severely impacted by the COVID-19 crisis?

The COVID-19 Resilience Toolkit for Start-Ups (and MSMEs), a result from a collaborative partnership between GIZ and adelphi, and co-created with ecosystem actors and piloted with start-ups and MSMEs in the Indian context, seeks to tackle this challenge. It includes several innovative tools for co-creating business to support start-ups and MSMEs recover and grow. The toolkit also helps build the capacities of ecosystem actors to create an enabling and resilient ecosystem for start-ups.

With practical examples, step-by-step guidance and highly hands-on worksheets to document the outputs, the tools will help enterprises to put their ideas into actions to increase their resilience when faced with an external or internal socio-economic shock.

What is inside the COVID-19 Resilience Toolkit?

The COVID-19 Resilience toolkit guides start-ups and SMEs through eight tools along three resilience building blocks: Organisational Readiness, Agile Business and Market Strategy, and Impact and Learning.

Building Enterprise Resilience through Organisational Readiness

• ABCD Organisational Capabilities Assessment: Assess the readiness of the organisational capacities from the perspective of scale readiness.
• Financial Readiness Assessment: Advance the financial management strategy and prepare solutions for unmanaged finance risks.
• Persona-Based Service Delivery: Understand the customers and create the delivery strategy

Building Enterprise Resilience through Agile Business and Market Strategy

• MVP Blueprint: Prototype the MVPs’ main business aspects.
• Go-to-Market: Prepare a cost-effectiveness analysis of the marketing channels.
• Diversifying Markets: Undertake a market diversification assessment to access alternative markets in the face of shocks.

Building Enterprise Resilience through Impact and Learning

• Benefits Management: Identify the benefits created for stakeholders and the risk that may disrupt the benefits delivery.
• ROPE Analysis: Explore future external and internal opportunities through project evaluation.