Transformations toward more sustainability can only succeed if all stakeholders are involved in the process. Projects with bad communication will face opposition even if they have the best intentions. Projects that communicate well, however, will not only be able to remove some obstacles but may also win new support. This report examines how sustainability transformations can be accompanied with communication strategies and mediated successfully. It makes recommendations for policy makers and political communicators how to (better) communicate transformative environmental policy.
Transformationen kommunizieren – Ein Beitrag zur Umsetzung transformativer Umweltpolitik
Leuser, Leon und Daniel Weiss 2020: Transformationen kommunizieren. Ein Beitrag zur Umsetzung transformativer Umweltpolitik. Dessau-Roßlau: Umweltbundesamt.